DM@MCC Resource Page

SUBMIT:
Idea Plan Template – use this to craft the pitch

  • Submit your IDEA PLAN by 11/28 here. Professor Hargis will confirm your participation in the Pitch Contest on 12/3 via email. Without an IDEA Plan, you will not be able to participate.
  • Look at the IDEA Plan Template to make sure you include all the content necessary for your pitch. It also includes the limited slide template.
  • The pitch must be 3 -5 minutes (no less than 3, no more than 5).
  • Look at the judges’ rubric to see how they will evaluate your pitch.
    Pitch Score Sheet Fall 2018

RESOURCES:

While it is best if you attend the workshops, you can also access the info below to help prepare you for the Idea Challenge.

DifferenceMaker@MCC Workshop #1 // Identifying Problems / Assessing Opportunity

DifferenceMaker@MCC Workshop #2 // Value Proposition / Business Models

DifferenceMaker@MCC Workshop #3 // Delivering your Pitch

Toolkit – use these to help you prepare, fill out worksheets #1-4.

Business Model Canvas (follow along in Workshop #2 slides)

EXAMPLES: 

A variety of examples can be found at the UML DifferenceMaker Channel.

Online Safety

Breezy


Where to do research to figure out viability of your idea.

  • Use the MCC Market Research Guide to assist you with primary and secondary research
    • Analysis – involves collecting data and organizing it in some fashion based on criteria you develop. They are useful when you want to find some trend or pattern. A type of analysis would be to record commercials on three major television networks and analyze gender roles.
    • Use Industry Tools
      • Trade Associations – trade groups always publish the most up to date info on trends and innovations that may impact consumers and your ideas. This list will help you find a trade association that makes sense for your idea.
    • Use research and analysis from others
      • Size Up Tool from SBA 
      • Consumer Expenditure Survey – there are a ton of reports about how consumers (and how much!) spend money
      • Statistical Abstracts – use these abstracts to help you analyze data to understand consumers trends and patterns.
      • Pew Research – reports on literally almost everything to help you analyse issues, problems, needs, etc.
      • Design of Questions  – very important to make sure you are asking the right question!
        • Survey of target market
        • Speak with stakeholders
        • Interviews
        • Surveys
        • Observations

Check out other RESOURCES  available

 

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